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CASIO RELEASES EDIFICE WATCH WITH STYLISH DUAL LAYER FACE DESIGN

Sporty Metal Analog Watch is Eco-Friendly and Features New Moving Disk-Shaped Indicator :

DOVER, NJ, April 30, 2009
– Today’s fashion forward man is looking for more than just a watch to tell time.  He is looking for a high-
tech, high-fashion addition to his wrist wardrobe. Casio’s 3D Chronograph EQW-M1000DB-1A, the newest member of the Edifice line
of metal analog watches, will give any man a chic new look.  The watch features the solar atomic technology that appeals to the
“techie” in every man, but has a modern look to keep him trendy and environmentally-conscious.  


Known for its bold and sporty designs, Edifice introduces a new Solar Atomic Chronograph with dual-layer dial.  The 3D
Chronograph EQW-M1000DB-1A showcases one of the season’s hottest watch trends, see-thru complications.  The dual layer dial is
designed to appear as if part of the watch has been peeled back to expose what’s underneath.  

“Casio is proud to announce the newest addition to Edifice line,” says Shigenori Itoh, Vice President of Casio’s Timepiece Division.
“The watch offers great features and a strong, functional case design that provides maximum wear in any conditions.”

The Multi-Band 6 Solar Atomic timekeeping ability, provides non-stop, self-adjusting
performance to keep the wearer on time, no matter where his travels take him.  The new
3D Chronograph EQW-M1000DB-1A is a solar-powered, radio-controlled watch with a dynamic, dual layer face design and moving
disk-shaped indicator.  The technology inside includes the Tough Solar power system that converts even weak illumination from
indoor lighting into electric power. The combination of a solar panel with a large-capacity rechargeable battery enables a variety of
energy-hungry functions to operate smoothly.  This unique technology even adjusts for leap year and daylight saving time leaving
no man late for an appointment.  Other functions include a 24-hour countdown timer, tachymeter and world time for 29 cities.

Delivering the essence of speed and intelligence, the Edifice line of metal watches embodies a sense of velocity and motor sports
energy through the movement of the hands and distinctive face of the watch.  It is only fitting for the fast-paced line to partner with
a high energy sports drink. Starting this season, the Red Bull Formula 1 Team will be a new brand ambassador for the Edifice line.  
Casio has signed a contract with Red Bull Racing as an Official Partner, allowing for various sales promotion activities to be carried
out by the team
Casio EDIFICE Watches
EDIFICE # EQWM1000DB-1
World Time
Tough Solar Power
Multi-Band 6
Waveceptor Atomic
Retails $450
Sale : $395.95
Click for Details
New
From the Master of G series of timepieces : Casio G-shock Watches
designed and engineered designed and built for professionals come a new collection of mud and dirt-resistant MUDMAN models in a choice of three
colors. Dual independent stopwatches include a 1/100-second stopwatch capable of measuring continuous elapsed time for up to 1,000 hours for
separate timing of two different events simultaneously.These models come in a choice of three different colors that are often used on FMX (freestyle
motocross) and MX (motocross) motorcycles. Mud & Dirt Resistant, Dual 1/100 Second Stopwatches, Auto Dual EL Backlight w/Afterglow, Digital Dial
Code, Blue Resin Band.         


New Casio G-shock Watches at www.jitwatches.com   : For the Summer of 2009
Red Casio Mudman Watch : Limited Edition
Casio G-Shock Watches
Casio #G9000MX-4V
Mudman Shock Resistant
Super Dual Illuminator
Limited Edition
200M Water Resistant
Retails $100.00
Sale : $95.00
Click for Details
CASIO HITS THE BIG APPLE FOR SHOCK THE WORLD 2009

NEW YORK, NY, - On August 5, 2009 CASIO G-Shock will celebrate its advancements in timepiece technology, outline the future evolution of the Casio
family of timepieces and unveil an entirely new collection of limited edition collaborative pieces. Following a multimedia press conference highlighting these
milestones.

Casio operates under the philosophy "Creating things that don't yet exist; creating one from zero while contributing to society." For the past thirty-five
years, Casio has been an industry leader in timepiece innovation. In 1974, Casio released its first watch, and it was the world's first LCD watch equipped
with a full auto calendar with leap year compatibility.

Casio continued its tradition of "world's first" with the release of the first databank function, a watch model equipped with the world's first sensor capable of
measuring altitudes on land up to 4000 meters and depths under water up to 30 meters below sea level, a timepiece equipped with a GPS function, a
futuristic timepiece with a built-in digital camera, one with a built-in MP3 player and even the celebrated G-Shock watches with tough panel construction.

The first
Casio G-Shock was created based on a single directive: to build a watch that never breaks. This concept was developed to shatter the notion
that a watch is a fragile piece of jewelry that needs to be handled with care. Casio engineers took on the challenge of creating the world's toughest watch.

The engineers conducted trial after trial under the "Triple 10" development concept aimed at 10 years of usage, 10-bar water resistance and 10 meters of
dropping shock resistance. These rigorous tests produced more than 200 prototypes over the course of two years, and in 1983, Casio finally delivered the
world's strongest watch- the DW5000C. For more than a quarter century its unique look, practicality and cutting-edge technology has made G-Shock wildly
popular.  

Never complacent in the competitive timepiece marketplace, Casio set out to make the G-Shock watches "unbreakable under any condition", as well as
accurate timepieces "anytime, anywhere and under any condition".

Non-Stop, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to
operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

Currently 400 million replacement batteries for watches are sold worldwide; Casio has taken an environmentally conscious stance to reduce the use of
disposable batteries by expanding the market for solar-powered watches. Solar-powered operation is an eco-friendly technology because it uses natural,
renewable energy as its power source.

Self-Adjusting Multi-Band 6 Atomic Timekeeping - In 2007, Casio became the first company in the world to develop the Multi-Band 6 Atomic Timekeeping
technology, which enables a single watch to achieve unsurpassed accuracy Compatible with all six transmission stations worldwide, Multi-Band 6 is the
world's first radio-controlled system built to receive time calibration signals from up to six transmission stations: two in Japan and one each in North
America, the United Kingdom and Germany, plus the new station in China.

Through a miniaturized, shock-resistant, highly sensitive amorphous antenna and large-capacity, power-saving LSI, stable operation of watch functions
including 6-station radio wave reception are achieved. With Casio's Atomic Timekeeping Technology, you will always have ultimate precision.

"It is with great pride that we celebrate the evolution of G-Shock technology," said Shigenori Itoh, Vice President of Casio's Timepiece Division. "By
introducing groundbreaking technology to the global marketplace, embracing consumers" ever-changing palates and continuing to transcend conventional
thinking about watches, the G-Shock brand has remained Casio's flagship brand."

Ever climbing the technology summit, Casio reinvented its sensor function to a smaller, high-precision Triple Sensor capable of measuring directions,
atmospheric pressure, temperatures and altitudes, yet tiny enough to be mounted in a watch with Non-Stop, Tough Solar Power and Self-Adjusting
Multi-Band 6 Atomic Timekeeping .

G-Shock's advanced technology transcends digital watches with the development of 5 Motor Drive technology. A multifunctional chronograph enables
operation by employing multiple motors inside the module to control various chronograph hands independently. Building on the 5 Motor Drive technology,
G-Shock developed Tough Movement for superior accuracy and increased reliability.

Superior Accuracy, Tough Movement - Auto-hand location technology automatically checks and adjusts hand positioning at fifty-five minutes after every
hour. By employing a LED to detect hand-gear positioning versus internal time counter, the watch can detect any inconsistency and correct itself. Tough
Movement also provides an Anti-Magnet quality to the hands as well as shock resistant movement.

In the future, G-Shock will continue to lead the timepiece industry with new technologies, provide consumers with the perfect fusion between fashion and
function and remain dedicated to the Casio philosophy of "Creating things that don't yet exist; creating one from zero while contributing to society."
Casio # GLX5600A-2
G-LIDE G-SHOCK
29 times zones
Shock Resistant
200M Water Resistant
Retails $100.00
Sale : $90.00
Click for Details
Casio G-Shock Watches
Casio G-Shock Watches
Casio # DW6900FS-8
Gray G-Shock
Classic
Limited Edition
200M Water Resistant
Retails $90.00
Sale : $85.00
Click for Details
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